Marketing luxury residences requires an expert with discretion,
contacts and experience in selling exceptional real estate. For more
than seven decades, Previews International, the luxury home division of
Coldwell Banker, has represented an impressive array of the world’s most
fabulous properties. Our clients constitute a Who's Who of the most illustrious
names in business, entertainment, diplomacy and politics.
Place your property on the applicable Multiple Listing
Service(s)
Place a Previews International sign on your property (with
permission)
Arrange high quality photography for your property
Design and prepare professional, full-color Previews
International property brochures
Distribute your property brochures to select area residents,
luxury real estate professionals and/or our network of offices
throughout Northern California
Prepare a feature release regarding your property for
distribution to local and regional media, when warranted
Showcase your property with multiple property photos,
nationally and internationally through Realtor.com,
ColdwellBanker.com, ColdwellBankerPreviews.com and
CaliforniaMoves.com, which generate more than 10.5 Million
viewings per month
Target potential high-end buyers through our exposure in
national and international publications such as The Wall
Street Journal and Unique Homes Magazine
Generate interest in properties such as yours through direct
mail of our full-color, proprietary magazine known as Previews,
which is direct mailed to more than 50,000 owners
of exceptional properties throughout Northern California and to
all 68 Coldwell Banker offices in Northern California
Attract buyers through television, radio and national direct
advertising which provides name recognition and reputation as
sellers of luxury homes
Expose our Previews International properties to over 120,000
Coldwell Banker sales professionals worldwide, including more
than 8,000 Previews International Property Specialists via
Coldwell Banker networking events and our company Intranet site
Hold a Broker’s open house to assure maximum exposure to the
local area’s finest Realtors, if applicable
Gain the inside track to affluent prospects around the globe
through our network of 3,700 offices and 470 Coldwell Banker
International offices in 25 countries, territories and
possessions
Increase interest in Previews International properties like
yours through Colwell Banker’s affiliation with Cendant Mobility
Services, the largest relocation network in the world
Create prospect awareness for properties in all price ranges
through one of the largest broker referral networks in North
America, generating more than 125,000 referrals each year
Network with others Realtors on a daily basis by telephone,
direct mail or e-mail
Present your property to past, present, and future Coldwell
Banker Previews International prospects interested in your type
of property, area or price range
Make our mortgage and insurance services available to you and
your buyer through our affiliated companies and joint ventures
Keep you informed regarding showings, inquiries, advertising
and overall activity
Previews International gives the distinct marketing edge to high-end
properties in the local, national and worldwide markets. We succeed by
creating property interest from a vast number of prospective buyers,
thereby increasing the probability of the successful sale of your
property. We are proud of our superb global agent network, powerful
marketing resources, and seasoned expertise. 
